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Publications
"​Optimizing Scalable Targeted Marketing Policies with Constraints" (with Haihao Lu, Duncan Simester)
Marketing Science, forthcoming
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Algorithm Deployment: https://developers.google.com/optimization/lp
"​Algorithm Aversion: Evidence from Ridesharing Drivers" (with Meng Liu, Xiaocheng Tang, Siyuan Xia, Shuo Zhang, Qianying Meng)
Management Science, forthcoming
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Runner-up, 2023 MSI China Conference Best Paper
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​Media Coverage: South China Morning Post
"The Power of Commitment in Group Search" (with Xinyu Cao)
Marketing Science, 43.1 (2024) 213-228.
"Cheap Talk on Freelance Platforms" (with Tony Ke)​
Management Science, 67.9 (2021) 5901-5920.
"How Do Successful Scholars Get Their Best Research Ideas? An Exploration" (with Cathy Cao, Xinyu Cao, Matthew Cashman, Madhav Kumar, Artem Timoshenko, Jeremy Yang, Shuyi Yu, Jerry Zhang, and Birger Wernerfelt)
Marketing Letters, 30.3 (2019) 221-232.
​Working Papers
"The Power of Linear Programming in Sponsored Listings Rankings: Evidence from Field Experiments" (with Haihao Lu, Luyang Zhang)
Operations Research, major revision
"Beyond Zero: Jump-Starting Sales With a Recommender System for Missing-By-Choice Data" (with Saiquan Hu, Juanjuan Zhang)
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Youtube Presentation
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Productized by Minsheng Life Insurance
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Winner, 2024 ISMS Gary Lilian Practice Prize Competition
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Finalist, 2022 ASA Statistics in Marketing Doctoral Research Award
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Runner-up, 2021 Shankar-Spiegel Dissertation Award​
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