I am an Assistant Professor of Marketing at National University of Singapore. I am also affiliated with the Institute of Operations Research and Analytics (IORA) at NUS. I obtain my PhD in management (with a concentration in quantitative marketing) from MIT.

 

My current research uses various quantitative methods that include causal inference, field experiment, game theory, machine learning, and optimization to offer business solutions to companies' marketing and sales problems in the big data era. My research covers industries such as fashion, finance, insurance, real-estate, retailing, and ride-hailing. The substantive topics that I focus on are human-AI interaction, incentive designs, sales force management, and targeted marketing.

​

CV