I am an Assistant Professor of Marketing at National University of Singapore. I am also affiliated with the Insitute of Operations Research and Analytics (IORA) at NUS. I obtain my PhD in management from MIT.

 

My current research focuses on data-driven marketing management and the principal subjects are

1. augmented machine learning algorithms for sales force management

2. augmented machine learning and optimization methods for scalable targeted marketing

3. incentive design for data-driven organizations and platforms

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CV